Humans can discern about 10,000 smells! Remember Cleopatra? She placed layers of rose petals on her palace floors to entice Mark Antony because she new the power of scents.

Scents Sell

Likewise, retailers have been enticing prospects to buy their goods with scents for thousands of years. Scent has a power of its own. We instinctively know the power of scent can be good or bad. Strong smells from pets, cooking or other activities can make prospects run from buying a home. But the right, clean scent can have quite the opposite affect.

Scent Suggestions

Let's say you are selling updated, contemporary condos and lofts in a hip urban neighborhood where younger singles and newlyweds are buying. You may decide you don't want these prospects to be highly relaxed but attentive and excited instead to help them make decisions more quickly. In this situation, using scents of rosemary, peppermint or grapefruit is the recommended approach to promote alertness and stimulation.

In a different scenario where you may wish to enhance the mood of an older home with many rooms that invokes a bit of uneasiness or confusion, you may wish to choose a citrus scent, know for being refreshing and energizing, easing tension and promoting mental clarity. Or, perhaps, a lavender scent to promote a calming feeling.

Some Scents and their Reactions

Chamomile: Calming and soothing. Eases anger and anxiety.
Clary Sage: Relaxing, euphoric. Eases anxiety, tension and stress.
Eucalyptus: Fresh cooling and invigorating. Promotes alertness.
Jasmine: Alleviates anxiety and depression.
Lavender: Calming
Lemon: Refreshing and energizing. Eases tension. Heightens mental clarity.
Mandarin: Relaxing and calming. Relieves insomnia.
Neroli/ Orange Blossom: Relieves stress, anxiety and insomnia.
Peppermint: Refreshing and stimulating. Increases alertness.
Rosemary: A stimulant that promotes mental clarity and alertness.
Sandalwood: Warm, sensual aroma. Euphoric and seductive.

Acknowledgement

This information was provided to me in a HWA Home Warranty Newsletter I received. I have reworded and republished the article because I wanted to share it with my readers. In appreciation of HWA Home Warranty Newsletter, I have posted a link to their web page which is designed to inform home buyers and sellers about the benefits of a Home Warranty Plan.

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